Phase 6: Deployment & Launch
Phase 6: Deployment & Launch
Modernization Overlay: Apply the 2026 Modernization Addendum controls (AI assist + RTG linkage) before phase exit.
Purpose
Move the product from staging to production safely, monitor for issues, and support early users.
Duration
1 week (intensive)
Key Activities
6.1 Release Planning
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Lead: PM + Tech Lead + DevOps
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Document: [ProjectCode]-050-Release-Plan-v1.0.docx
Release Plan Contents:
1. Release Overview
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├─ Version: v1.0.0 (semantic versioning)
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├─ Release Date: 2025-12-20, 14:00 UTC
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├─ Estimated Duration: 30 minutes
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├─ Deployment Window: 14:00-15:00 UTC (low-traffic period)
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├─ Rollback Time: <10 minutes if critical issue
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└─ Type: Blue-Green deployment (zero downtime)
2. Pre-Deployment Checklist
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Code freeze: All features in main branch
☐ -
Final testing: Smoke tests pass
☐ -
Documentation: Updated and reviewed
☐ -
Database backups: Taken (tested restore)
☐ ☐ -
Monitoring configured: Alerts set up
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On-call team: Scheduled & briefed
☐ -
Rollback plan: Reviewed & practiced
☐ -
Stakeholder comms: Ready to send
☐ -
Customer support: Trained & ready
☐ -
Go/No-Go decision: Made by PM/Sponsor
☐
3. Deployment Steps
Step 1: Code Preparation (1 hour before)
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├─ Tag code: git tag -a v1.0.0 ├─ Build artifacts: docker build -t paymentapp:v1.0.0
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├─ Push to registry: docker push
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└─ Smoke test on artifacts (basic functionality)
Step 2: Infrastructure Preparation (30 min before) ├─ Health checks on both environments ├─ Database backups verified ├─ CDN cache warming └─ Final resource checks
Step 3: Deployment - Blue-Green Strategy ├─ Green environment: New version (staged) ├─ Blue environment: Current version (live) ├─ Deploy to Green: │├─ Pull new Docker image │├─ Run database migrations (if any) │├─ Start services on Green │└─ Run smoke tests ├─ Switch traffic: Load balancer Blue → Green │├─ Change DNS/routing rules │├─ Verify traffic flowing to Green │└─ Monitor error rate └─ Keep Blue running (1 hour) for quick rollback
Step 4: Post-Deployment Verification (10 min)
├─ Check error rates (target: <0.1%) ├─ Verify response times (<200ms) ├─ Confirm database integrity ├─ Test critical paths (login, payment) └─ Check user reports (live support)
4. Rollback Plan
If critical issues detected: ├─ Decision: Made by Tech Lead + PM ├─ Execution: Switch traffic back to Blue ├─ Timing: <5 minutes to stable state ├─ Communication: Notify stakeholders └─ Post-incident: Root cause analysis
Rollback Triggers: ├─ Error rate >1% ├─ Response time >500ms ├─ Database corruption detected ├─ Payment processing failures └─ Security vulnerability discovered
5. Monitoring & Alerts
Real-time metrics:
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├─ Request rate (target: consistent)
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├─ Error rate (alert if >0.5%)
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├─ Response time (alert if >300ms)
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├─ CPU/Memory (alert if >80%)
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├─ Database connections (alert if >75%)
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└─ Payment success rate (alert if <99%)
6. Communication Plan
Pre-launch:
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├─ 1 week before: Announce feature launch
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├─ 3 days before: Demo + FAQs
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└─ 1 day before: Final reminder
During launch (every 30 min): ├─ Status updates to #releases Slack channel ├─ Internal status: "In Progress" → "Complete" └─ Customer communication: Queued
Post-launch:
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├─ Deployment summary
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├─ Known issues & workarounds
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├─ 24-hour support plan
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└─ Next steps
7. Escalation Contacts
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├─ Tech Lead (Code issues): john@company.com ├─ DevOps (Infrastructure): alex@company.com
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├─ PM (Business decisions): pm@company.com
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├─ CEO (Go/No-go): ceo@company.com
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└─ On-call (24/7 support): oncall@company.com
6.2 Production Environment Setup
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Lead: DevOps Engineer
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Activities:
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Provision production infrastructure (AWS, GCP, etc.)
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Configure databases (replicated, backed up)
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Set up load balancers
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Configure CDN for static assets
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Set up monitoring & logging
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Configure backup strategy
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Production Checklist:
Infrastructure:
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☐3+ web servers (high availability) -
☐Database primary + read replicas -
☐Redis cache cluster -
☐Load balancer configured -
☐CDN enabled for static assets -
☐SSL certificates installed
Security:
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☐Firewall rules configured -
☐WAF (Web Application Firewall) enabled -
☐Secrets management (credentials, API keys) -
☐VPC/Network isolation -
☐DDoS protection enabled
Monitoring & Logging:
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☐Application metrics (Prometheus) -
☐Centralized logging (ELK Stack) -
☐Error tracking (Sentry) -
☐Uptime monitoring (Pingdom)☐Alerting configured (PagerDuty)
Backup & Disaster Recovery:
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☐Database backups: Hourly (24hr retention)☐Backup testing: Restore test weekly☐Disaster recovery plan: Documented -
☐RTO: 1 hour☐RPO: <1 hour of data loss
6.3 Pre-Launch Checklist
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Owner: PM
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Due: 24 hours before launch
Code & Quality:
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☐Code freeze: All changes in main branch☐Final build: Docker image tagged v1.0.0☐Smoke tests: Pass on production config -
☐Security scan: No critical issues -
☐Requirement coverage report reviewed (Built/Tested/Deferred status for each approved requirement ID) -
☐Performance test: Baseline established
Documentation:
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☐Release notes written -
☐API documentation updated -
☐User guide prepared -
☐Known issues documented☐FAQ published
Operations:
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☐Database backup: Completed & tested -
☐Production credentials: Distributed securely☐Monitoring alerts: Tested & confirmed -
☐On-call rotation: Scheduled -
☐Support team: Trained
Communications:
☐Customer emails: Scheduled☐Blog post: Drafted☐Social media: Scheduled☐Internal memo: Distributed☐Slack channels: Prepared
Go/No-Go Decision:
☐PM: Ready? YES / NO☐Tech Lead: Ready? YES / NO☐DevOps: Ready? YES / NO☐QA Lead: Ready? YES / NO☐Sponsor: Approval given? YES / NO
Final Decision: [GO / NO-GO] Approved by: [Name] Date/Time: [2025-12-20 13:00 UTC]
6.4 Deployment Execution
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Lead: DevOps Engineer (with Tech Lead on standby)
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Duration: 30 minutes
Real-time Deployment Log:
2025-12-20 14:00 UTC: Deployment Started │
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├─ 14:01: Pull Docker image: paymentapp:v1.0.0 ├─ 14:02: Health checks: All green
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├─ 14:03: Deploy to Green environment
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│ Pulling image... Done
✓ -
│ Starting containers... 3 of 3 up
✓│ Running migrations... Done✓│ -
├─ 14:05: Smoke tests on Green
│ POST /auth/register... Pass (1.2s) ✓ │ POST /auth/login... Pass (0.9s) ✓ │ POST /payments/process... Pass (1.5s) ✓ │ GET /dashboard... Pass (0.8s) ✓ │ ├─ 14:06: Switch traffic: Blue (old) → Green (new) │ Updating load balancer... Done ✓ │ Testing connection... Connected ✓ │ ├─ 14:07: Verify live traffic │ Error rate: 0.02% ( ✓ Acceptable) │ Response time (p95): 142ms ( ✓ Good) │ Transaction success: 99.98% ( ✓ Excellent) │ ├─ 14:08: Blue environment status │ Still running (1 hour, for rollback) │ Database: Syncing (read replica) │
└─ 14:09 UTC: ✓✓✓ DEPLOYMENT SUCCESSFUL ✓✓✓
Post-Deployment Monitoring (1 hour): ├─ 14:30: Error rate: 0.04% (↑ Still acceptable) ├─ 15:00: Error rate: 0.03% (↓ Stabilizing) │ Transaction volume: 1200 tx/min (↑ Healthy) │ Active users: 450+ (New system working!) │ Support tickets: 2 (Both low-priority) │ └─ System stable, Blue environment shut down ✓
Deployment Complete: Success
6.5 Post-Launch Monitoring (24 hours)
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Lead: DevOps + QA Team
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On-Call: Tech Lead available 24/7
24-Hour Monitoring Plan:
Hour 0-4 (Launch + immediate aftermath):
├─ Alert on any metric anomaly ├─ Support team standing by
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├─ Tech team in #incidents Slack channel ├─ Refresh status every 5 minutes
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└─ Action: Fix any issues immediately
Hour 4-12 (Overnight monitoring):
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├─ On-call engineer monitoring
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├─ Automated alerts enabled
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├─ Support team on rotation
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├─ Refresh status every 30 minutes
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└─ Action: Page on-call if issues critical
Hour 12-24 (Second day):
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├─ Full team available
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├─ Monitor key metrics
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├─ Support team handles user issues
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├─ Refresh status every 60 minutes
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└─ Action: Gather feedback from users
Key Metrics Tracked:
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├─ Error rate (target: <0.1%)
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├─ Response time (target: <200ms)
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├─ Transaction success (target: >99.9%)
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├─ Active users (expecting: ramp up to 500+)
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├─ Database performance (no degradation)
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├─ Payment processing (real transactions working)
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└─ Support ticket volume (monitor trends)
Critical Thresholds:
If ANY of these triggered:
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├─ Error rate >1%: Page on-call immediately
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├─ Payment failures >0.5%: Page on-call immediately
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├─ Response time >500ms: Alert team
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├─ Database latency >300ms: Alert DevOps
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├─ Memory usage >85%: Alert DevOps
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└─ Disk space <10%: Alert DevOps
Post-Launch Report (24 hours after):
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├─ Total transactions: 15,000
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├─ Error rate: 0.08% (within tolerance)
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├─ User feedback: Positive (95% satisfaction)
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├─ Critical issues: 0
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├─ High issues: 2 (known, documented)
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├─ Performance: Exceeded targets
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└─ Status:
✓✓✓Launch Successful!
Deployment Deliverables
| Deployment Deliverables | ||
|---|---|---|
| Item | Owner | Status |
| Release Plan | PM | ✓ |
| Deployment Procedure | DevOps | ✓ |
| Rollback Plan | Tech Lead | ✓ |
| Release Notes | PM | ✓ |
| Requirement Coverage Report | PM + QA | ✓ |
| Production Checklist | DevOps | ✓ |
| MonitoringSetup | DevOps | ✓ |
| Customer Communications | PM | ✓ |
| Support Team Training | CS Lead | ✓ |
| Go/No-Go Approval | Sponsor | ✓ |
| Deployment Log | DevOps | ✓ |
Success Criteria
✅ Zero downtime deployment ✅ Error rate <0.1% post-launch
✅ All critical paths working
✅ No data loss
✅ Rollback tested and ready
- ✅ Customer communications sent
✅ Support team handling users